SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted THE IMPACT OF THE DEVELOPMENT OF PUBLIC TRANSPORTATION ON THE TOURISM SECTOR IN THE KINGDOM OF SAUDI ARABIA(Bournemouth University, 0024-05-24) Alrashdi, Mohammed Sulaiman; ShivaThe research is based on the importance of public transportation development and its impact on the tourism industry of Saudi Arabia (SA). It highlights the impact of developing the transport facility that can help in attracting the potential tourist from the UK. SA has potential tourist destination in the country that makes it one of the major tourist spot for the visitors around the globe. The research questions have identified in the research that highlights various aspects of the research topic. In the theoretical framework, the innovation and future development process of SA’s public transportation system highlights the adoption of new technologies and scientific techniques. The developed strategies of public transportation in tourism contribute to enhance its profitability. The strategies of Tourism marketing follow and understand the needs and expectations of customers for online bookings, focusing on mobile, as well as optimized market. Sustainable tourism widely focuses on schemes to create a low carbon as well as encourage travel. Scientific Management Theory and Diffusion of Innovation Theory develop new ideas and practices of tourism key concepts. The research methodology introduces the concept and benefits of positivism research philosophy, deductive research approach, and descriptive research design. The data collection method is done through primary quantitative method from survey. Reliability and validity are used in research study for maintain accuracy and consistency of research study. Random sampling is used for collecting responses from 155 people working in Saudi Arabian tourism sector. Ethical considerations are used in research paper to protect it from any type of harm. Findings and discussion of the research topic is by conducting an online survey among 155 participants regarding the 11 questionnaires. Public Transport helps in reducing carbon emissions and traffic congestion in the country for tourist’s attraction that are environment conscious. The development of Saudi vision 2030 strategy focuses on developing the sector of tourists. The outcome of the research has been identified. It identifies that development and innovation of the PT system improves tourism comfort ability and safety. Some recommendations on the development of PT have also been given; the future scope and research limitation have also been identified here.46 0Item Restricted The effect of sustainability on tourism in Saudi Arabia under vision 2030(Goldsmiths College - University of London, 2023-08-13) Alshayban, Wafa; Figueira , CarlaVision 2030 is a unified Sustainable Vision for the Saudi future, one which reconciles economic development and environmental preservation as a single priority. The impact of sustainability on tourism it’s that what will discuss , the Kingdom of Saudi Arabia has a developmental vision of 2030 that includes all sectors.55 0Item Restricted Exploring how Kingdom of Saudi Arabia domestic tourist’s travel intentions are influenced by Government promotional communication contents in social media platforms: The perspective of KSA students in UK HEI’s(Bournemouth University, 2023-07-17) Alanazi, Fayzh; Lavrushkina, NataliaThis study attempts to comprehend the influence of social media promotional communications from the Kingdom of Saudi Arabia (KSA) Government on the travel intentions of Saudi domestic tourists. Data was gathered to examine different types of communication content used in social media to promote domestic travel across different regions of Saudi Arabia through a survey given to 150 participants. The study also sought to determine the driving forces behind domestic travel, evaluate how the KSA Government's social media material on domestic travel was perceived, and offer suggestions for enhancing social media content strategies for promoting domestic tourism. The results showed that while about half of the participants were oblivious, a sizeable percentage of participants were aware of the KSA Government's promotion of domestic travel through social media. There were differing opinions on the success of the government's advertising material, with some strongly agreeing or agreeing while others disagreeing or disagreeing severely. The impact and use of written descriptions vs visual imagery in promoting domestic travel was another topic on which participants had varying opinions. A few of the study's drawbacks are its small sample size, constrained geographic reach, reliance on self-reported data, and absence of longitudinal analysis. The KSA government can use these findings to better target social media marketing activities, draw in domestic travellers, and take advantage of the various reasons and perceptions connected with domestic travel within Saudi Arabia.53 0Item Restricted The United Kingdom Muslims' Perspectives Toward Tourism in Saudi Arabia After Hajj or Umrah(Saudi Digital Library, 2023-12-19) Alshamrani, Zuher; Hooper, NicolaMillions of pilgrims visit Saudi Arabia annually to perform the religious duties of 'Hajj and Umrah'. This research aims to explore the willingness of UK pilgrims to engage in tourism activities after Hajj or Umrah by examining the literature on tourism and public relations in Saudi Arabia. A survey was used to measure attitudes, while focus groups were used to explore these attitudes in greater depth. Data was collected from 109 UK Muslim participants, and the results indicated that most were subsequently willing to engage in tourism activities. Almost a quarter of the participants expressed that they have a moral or religious conflict when mixing Hajj or Umrah with tourism. Their main interests regarding tourism in Saudi Arabia are visiting Islamic landmarks and local cuisines, while their main concerns are hot weather and financial costs. The image they hold regarding tourism in Saudi Arabia is associated with religion, as it is the country that contains Islamic sanctities and offers nothing else. The majority of UK pilgrims lack awareness of the tourism opportunities in Saudi Arabia, and receive the information they do acquire from social media. Public relations can play a crucial role in enhancing the image of the Saudi tourism sector, addressing misconceptions, raising awareness of the available tourism opportunities, and developing mutual understanding with the target audiences. This can be achieved by considering pilgrims as the main stakeholder, adopting the Two-Way Symmetrical Model as a framework for communication, and applying a Change Model. This research provides an overview of UK Muslims’ perspectives towards the Saudi tourism sector and discusses the role of PR in promoting Saudi Arabia as an attractive destination. The research aims to help public relations practitioners in the Saudi tourism sector attract more tourists.22 0Item Restricted The Effects of Travelling on the Wellbeing of Saudi Millennials(Saudi Digital Library, 2023-10-20) Alashahrani, Shuruq; Ladkin, AdeleIn recent decades, the concept of tourism and wellbeing has gained considerable attention. This research assesses the effects of travel on the wellbeing of Saudi Millennials and their perceptions regarding the importance of tourism in aspects of their wellbeing. It also explores the characteristics and motivations of this specific group towards travel. Using quantitative approaches, a survey was distributed to 535 participants, including both genders. The findings reveal that the majority of Saudi Millennials strongly believe that tourism positively affects their happiness and overall wellbeing. The results further indicate that the act of travelling itself is the biggest motivation for this generation, and it is mostly driven by push motives. Notably, the findings also demonstrate that the quality of social relationships significantly influences the overall wellbeing of Saudi Millennial tourists.20 0Item Restricted THE IMPACT OF SOCIAL MEDIA ON TOURIST BEHAVIOR AND DESTINATION CHOICE: A FOCUS ON MILLENNIALS FROM SAUDI ARABIA(Saudi Digital Library, 2023-11-30) Abaalola, Haifa; Velonaki, ArgyroThis study delves into the transformative impact of social media on the tourism industry, specifically focusing on its influence on Saudi Arabian millennials, a pivotal cohort shaping contemporary travel trends. As Saudi Arabia emerges as a burgeoning tourist destination, understanding the intricate ways in which millennials utilize social media to shape their travel decisions becomes imperative.38 0Item Restricted The Role of Culture in The Development of Tourism in the Middle East"(Saudi Digital Library, 2023-11-30) Almaghrabi, Shukr; Velonaki, ArgyroSummary of Research Proposal The research discusses the role of culture in developing tourism in the Middle East. Nowadays, tourism is a flourishing industry that helps countries boost their economies. In the last few years, this industry has seen a setback due to the COVID-19 pandemic, but now things are getting better, and this industry has started to grow again. Overall, the world travels for various reasons, among which one is due to culture, and it plays a significant role in the development of tourism all over the globe (Fang, 2020). The Middle East is a region which has an abundance of cultural heritage, and the region is attracting tourists. The tourism industry is growing at a rapid rate in the Middle East, which is helping the region in its economic development (Abulibdeh and Zaidan, 2017), and cultural tourism is the one that is playing a significant part. Recognizing the economic advantages that cultural tourism can have, most of the region's countries have started to invest in cultural tourism infrastructure to attract tourists to their countries. Therefore, the study focuses on cultural tourism's role in the Middle East. The literature review has highlighted that cultural tourism can positively and negatively impact the culture and economy. It can bring positive impacts by generating revenue and job opportunities, enhancing cultural understanding, preserving cultural practices (Evans, 2020) and promoting cultural pride (Gertner, 2019). On the other hand, it can also bring negative impacts like commodification of culture and harm to the authenticity of culture (Postma and Schmuecker, 2017). Further, the region faces challenges and opportunities in developing cultural tourism. The dissertation will study how culture can impact tourism in the Middle East. Due to the complexity of the contextual factors, the study will explore the relationship between culture and tourism development, the influence of cultural factors, the socio-economic impacts of tourism development and the challenges and opportunities present in the region. The aim and objectives of the dissertations are outlined below: 1 Aim The aim of this study is to explore the multifaceted role of culture in the development of tourism in the Middle East. Objectives • To outline the relationship between culture and tourism development in the Middle East. • To examine the influence of cultural factors on attracting tourists to the Middle East. • To analyze the socio-economic impacts of cultural tourism in the Middle East. • To identify challenges and opportunities in developing cultural tourism in the Middle East. • To conceptualize the multifarious role of culture in tourism development in the Middle East.34 0Item Restricted Economic Growth and Tourism Trends and Dynamics in Saudi Arabia: A Time Series Perspective(Saudi Digital Library, 2023-08-25) Aljohani, Alaa; Potlogea, AndreiThis study employs time-series econometric analysis to explore the trends and dynamics between economic growth and tourism development in Saudi Arabia. The investigation sheds light on the evolving trends and dynamics within this nexus. The findings hold implications for policymakers and researchers seeking to comprehend the interplay between these crucial variables. Through a series of comprehensive analyses, the study reveals significant associations between economic growth and tourism development in Saudi Arabia. The complexities arising from varying cointegration indications prompted an insightful investigation into the subsequent regression analyses. The findings revealed that the incorporation of the first differenced variables led to diminished statistical significance. This observation underlines the need to cautiously interpret initial results, attributing them to spurious results due to cointegration. Thus, the study accentuates the importance of accounting for cointegration effects, with greater emphasis placed on regression outcomes involving first differenced variables. Nonetheless, prudent interpretation of these findings is imperative, taking into account the study's limitations and the intricate spectrum of factors influencing the convoluted relationship between tourism and the economy in the country. Noteworthy among these limitations are data constraints and the dearth of literature that delves into Saudi Arabia's distinct context. Moreover, the study acknowledges the intricate landscape shaped by the nation's historical dependence on oil revenue and the ongoing transformation of its burgeoning tourism sector. Despite these constraints, the research yields invaluable insights that enrich the broader comprehension of the role of tourism in fueling economic growth, particularly in a resource-dependent country like Saudi Arabia. In conclusion, this study emphasises the imperative for Saudi Arabia to harness the potential of tourism diversification in its economic landscape. This strategic shift requires proactive promotion, investment, and the cultivation of sustainable growth across various sectors. By embracing a holistic approach to growth, Saudi Arabia can foster economic resilience, inclusivity, and competitiveness on a global scale. The recommendations put forth underscore the need for comprehensive data collection, collaborative research efforts, and a focus on enhancing the nation's tourism infrastructure to attract a diverse range of tourists. By implementing these suggestions, Saudi Arabia can unlock the transformative potential of tourism as a driving force for economic development and economic diversification.75 0Item Restricted The influence of Social Media on customer decision-making process: A Study on Restaurants in Riyadh, Saudi Arabia(Saudi Digital Library, 2023-11-28) Alenezi, Omaima; Cox, PeterThe rising prevalence of social media applications has significantly amplified the influence of online communication, particularly when it comes to recommending or advising against dining at specific restaurants. This study investigates the impact of online user-generated reviews on customer behavior and decision-making in Riyadh's restaurant industry, aiming to fill a research gap in this area within Saudi Arabia. Given the growing prominence of online reviews, understanding their power on customer choices is crucial for restaurants to remain competitive. This research employs theories like the Elaboration Likelihood Model (ELM), impulse buying behavior, communication process theory, electronic Word-of-Mouth (eWOM) credibility, and the theory of reasoned action to formulate five hypotheses and gain insights into the effect of comments on customers. Data was gathered from 184 participants in Riyadh, Saudi Arabia, through a 19-question survey featuring closed-ended questions with response scales, influential ratings, and binary options (yes/no). This methodology yielded primary quantitative data, which underwent statistical analysis to uncover patterns and relationships. Chi-squared test was applied to validate the hypotheses, and the findings were briefly presented through charts and tables. The study's outcomes highlight the significant influence of comments on social media platforms in shaping customer decision-making processes specifically in Riyadh, Saudi Arabia.70 0Item Restricted The Role Of NEOM And International Events In Promoting Saudi Arabia As A Tourist Destination In Line With Saudi Vision 2030(Saudi Digital Library, 2023-11-20) Alsigh, Mohammed Muneer; Dewhurst, DavidThis dissertation investigates the impact of international events in boosting the tourist industry in Saudi Arabia, with a special emphasis on the NEOM project, per the tourist aims of Saudi Vision 2030. The study explores the perspectives of visitors who participated in international gatherings at NEOM using an interpretivist philosophical approach. 128 people participated in the survey research methodology, which produced statistical data on demographics, knowledge, and opinions. According to the results, NEOM's unique qualities, including smart cities along with innovative technology, as well as historical and cultural attractions have a significant part in attracting tourists. In creating their opinions of NEOM, respondents underlined the importance of sustainable practices, cultural variety, and unique experiences. The report emphasizes the importance of international events in changing opinions, stimulating economic progress, and helping to boost Saudi Arabia's position on the worldwide stage. The study supports prior research by underlining the significance of social media, holistic promotional techniques, as well as sustainable development in contemporary tourism. The suggestions include enhancing sustainable projects, creating cross-cultural programs, and refining social media advertising. Despite its accomplishments, the study recognizes constraints in scope and technique, pointing to future research directions. This dissertation emphasizes the critical significance that global events, like the NEOM project, have in boosting Saudi Arabia's tourism sector. The country may advertise itself as an attractive and unique tourist destination by utilizing environmentally friendly policies and innovative techniques, helping to realize the tourism goals of Saudi Vision 2030.61 0