SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted Exploring the Impact of Digital Nomadism on Workforce Dynamics: A Study of Generation Z in Saudi Arabia(Bournemouth University, 2024) Alqahtani, Abdulsalam Mohammad; Gale, timThis study explores the impact of digital nomadism on workforce dynamics among Generation Z in Saudi Arabia, a demographic known for its digital proficiency and desire for flexibility. As remote work continues to gain popularity globally, digital nomadism, a lifestyle combining work and travel through technology, has emerged as an attractive option for younger generations. However, despite its global rise, there is limited research on how Generation Z in Saudi Arabia perceives this lifestyle, particularly in relation to their work-life balance, career aspirations, technological proficiency, and the barriers they may face in adopting digital nomadism. The primary aim of this research was to investigate the attitudes of Generation Z individuals in Saudi Arabia toward digital nomadism and assess the factors influencing their likelihood of pursuing this lifestyle. Specifically, the study examined their preferences for work-life balance, their level of technological proficiency, their career expectations, and the perceived financial, cultural, and regulatory barriers hindering the adoption of a digital nomad lifestyle. Using a quantitative research design, data was collected through a structured questionnaire distributed to 122 respondents from Generation Z in Saudi Arabia. Statistical analyses, including Chi-Square, Correlation analysis, Factor Analysis, and Regression Analysis, were conducted to test the study's hypotheses. The findings reveal that while a significant portion of Generation Z in Saudi Arabia expresses interest in digital nomadism, many are still unfamiliar with its practical aspects. Work-life balance emerged as a key factor driving interest in digital nomadism, with many respondents valuing the flexibility it offers. Surprisingly, technological proficiency, although high among respondents, was not a significant predictor of interest in digital nomadism. Financial instability, cultural attitudes, and regulatory barriers were identified as challenges, but they did not significantly deter interest in the lifestyle. This study contributes to the growing body of literature on digital nomadism by offering a localised perspective from Saudi Arabia, a context where cultural and regulatory frameworks present unique challenges. The findings have practical implications for employers, policymakers, and educators in Saudi Arabia, highlighting the need to develop policies that support flexible work arrangements, improve awareness of digital nomadism, and address the legal and cultural barriers to its adoption.17 0Item Restricted Wearing the Abaya: Changes in Generation preferences in relation to Colour and Style(university of the arts london, 2024-09-18) Alghamdi, Ghaida; Jin Hur, YoungThe Abaya is considered an important part of all women in Saudi Arabia. In previous research, there is limited knowledge of the preferences of wearing an Abaya’s specific deigns. Regarding the new changes in Saudi. This research examines the Preferences of Generation Z and Millennials in wearing the Abaya relating to style and color. A quantitative research was conducted targeting a population women of the age 18- 43 years old. The survey measured Abaya preferences depending on style and color. Based on a local research, three styles were chosen in two different colors related to their wearing intentions. The groups were divided into two generations for a comparative analysis within and between groups. Data were analyzed by three-way ANOVA (Age, Style, and color). This study showed that Generation Z is more likely to wear the color black more than blue. Even though they showed that minimal preferences to the presented styles. On the other hand, Millennials preferred the formal style of the Abaya more than the other styles. The results of this study are expected to be used as an experimental information in various fields, such as fashion and social psychology, to expand the research area based on the fashion evolvement in relation to culture in Saudi Arabia.16 0Item Restricted The Influence of Social Media on Travel Destination Choices Among Millennials and Generation Z in Saudi Arabia(Bournemouth University, 2024) Shaibi, Abdulkarim; Ladkin, AdeleThis dissertation investigates the influence of social media on travel destination choices among Millennials and Generation Z in Saudi Arabia, a rapidly evolving digital landscape. The research aims to elucidate how different social media platforms—namely TikTok, Snapchat, and Instagram—affect these generations' travel preferences and explore the impact of various types of social media content, including videos, reviews, and user-generated content. Additionally, the study examines the role of demographic and psychographic factors, such as income level, education, and frequency of social media use, in determining reliance on these platforms for travel inspiration. A quantitative research approach was employed, utilising a structured online survey administered to a representative sample of Saudi Millennials and Generation Z. Data analysis was conducted through descriptive statistics and inferential methods, including Chi-Square tests and multiple regression analysis, to test the research hypotheses. The findings demonstrate that visual-centric platforms like TikTok, Snapchat, and Instagram significantly shape travel destination choices, with videos emerging as the most influential content type. The analysis also reveals that the frequency of social media use is a critical factor in the reliance on these platforms for travel planning, while other demographic variables have a lesser impact. Perceptions of credibility and trustworthiness of social media content are consistent across both generations. In light of these insights, the study recommends that tourism marketers prioritise high-quality visual content, leverage user-generated reviews, and employ personalised marketing strategies tailored to the interests of these digital-native cohorts. The dissertation concludes with recommendations for future research, including the need for longitudinal studies and cross-cultural comparisons.33 0