SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted The Impact of Green Infrastructure on Urban Sustainability in Riyadh, Saudi Arabia(The University of Manchester, 2024) Al-Qahtani, Khaled Mohammed; Barron, AmyThis research aims to explore the influence of green infrastructure (GI) on the social and cultural aspects of Riyadh, Saudi Arabia, with a particular emphasis on enhancing urban sustainability. Through online interviews as the primary research method, this study examines the impact of GI on the inhabitants' quality of life, social well-being, and sense of place. The findings indicate a strong consensus among the participants regarding the aesthetic and environmental advantages of GI, particularly in terms of mitigating air pollution and enhancing the attractiveness of the urban environment. An interesting discovery has been made regarding the role of green infrastructure (GI) in fostering social cohesion. Parks and other green spaces are becoming increasingly vital hubs for community engagement, attracting diverse groups and visitors alike. However, the correlation between GI and cultural engagement is somewhat mixed. While some participants have noted an uptick in cultural activities taking place in these outdoor settings, others have observed limited impact due to factors such as insufficient upkeep, cultural conservatism, and a dearth of organised events. The research highlights the crucial influence that GI has on the mental and emotional wellness of citizens in Riyadh. Additionally, it reveals that current urban design and planning may not be making the most of these spaces to enhance the city's cultural and social environment. The Green Riyadh Project is publicly recognised for its crucial role in creating a sustainable and eco-friendly future. It underscores the importance of integrating GI into urban design for long-term benefits. Despite the widespread consensus on the positive impact of government initiatives like the Green Riyadh project, the study uncovers a lack of community involvement and public participation in GI-related activities.59 0Item Restricted Willingness of Residents in Riyadh to Live in Mixed Use Developments – A Quantitative Study(City University of London, 2023-09-01) Aldaood, Abdulaziz Nasir; Andrew, MarkThe research project aimed to investigate the willingness of Riyadh residents to live in mixed- use developments. The literature review employed the Theory of Planned Behaviour and the hedonic pricing method. It also incorporated findings from previous studies that helped identify key variables affecting the willingness to reside in mixed-use developments. These variables include proximity to work, proximity to amenities, lifestyle preferences, cost-effectiveness, and privacy. These variables were subsequently utilized to formulate the research hypotheses. The study also examined how participant responses to these variables differed based on gender, income, age, and employment status. Surveys were administered to Riyadh residents using snowball sampling, resulting in a total of 253 responses. The research hypotheses were addressed using multiple regression analysis, independent sample t-tests, and Pearson's correlation. The study found that proximity to work, cost-effectiveness, and privacy are indeed relevant factors influencing the willingness of Riyadh residents to live in mixed-use developments. However, proximity to amenities and desire for a certain lifestyle did not show a significant impact. The analysis of the responses based on gender, age, and employment status through independent sample t-tests revealed no significant differences. The only variable that displayed a notable difference was income. This analysis showed that privacy emerged as the sole significant variable. Individuals earning between 100,000 and 200,000 SAR annually, as well as those earning 200,000 SAR or more per annum, exhibited greater concern for privacy in relation to living in mixed-use developments. They were also more inclined to consider such living arrangements favourably if privacy concerns were adequately14 0Item Restricted Analysis of Experiential Marketing with Application to The Ritz-Carlton, Riyadh(Saudi Digital Library, 2022-12-04) Alanazi, Mohammed; Kenyon, AlexandraThis report presents an overview of the hospitality industry and provides a detailed analysis of test marketing and its advantages and disadvantages. This paper addresses the importance of experiential marketing in the global hospitality industry and how this type of marketing will contribute to the brand's success in the hospitality industry. The report proposes an experiment in "Design Your Room" for the Ritz-Carlton Hotel. This experience will help in enhancing the image of the hotel after the events that the hotel went through during the past years. The experience is designed to make the visitor live through his senses, an experience that will remain in his memory forever. The author applied Frame 4es by Pine and Gilmore (1998). On the other hand, a detailed communication plan for the pre during post launching campaign was shown at the end of the report.16 0Item Restricted The influence of Social Media on customer decision-making process: A Study on Restaurants in Riyadh, Saudi Arabia(Saudi Digital Library, 2023-11-28) Alenezi, Omaima; Cox, PeterThe rising prevalence of social media applications has significantly amplified the influence of online communication, particularly when it comes to recommending or advising against dining at specific restaurants. This study investigates the impact of online user-generated reviews on customer behavior and decision-making in Riyadh's restaurant industry, aiming to fill a research gap in this area within Saudi Arabia. Given the growing prominence of online reviews, understanding their power on customer choices is crucial for restaurants to remain competitive. This research employs theories like the Elaboration Likelihood Model (ELM), impulse buying behavior, communication process theory, electronic Word-of-Mouth (eWOM) credibility, and the theory of reasoned action to formulate five hypotheses and gain insights into the effect of comments on customers. Data was gathered from 184 participants in Riyadh, Saudi Arabia, through a 19-question survey featuring closed-ended questions with response scales, influential ratings, and binary options (yes/no). This methodology yielded primary quantitative data, which underwent statistical analysis to uncover patterns and relationships. Chi-squared test was applied to validate the hypotheses, and the findings were briefly presented through charts and tables. The study's outcomes highlight the significant influence of comments on social media platforms in shaping customer decision-making processes specifically in Riyadh, Saudi Arabia.55 0Item Restricted The Relationship between Urban Governance and Physical Urban Expansion in Riyadh(Saudi Digital Library, 2023-08-30) Alotabi, Ahmed; Goodfellow, TomThis dissertation explores the complex issue of urban sprawl in Riyadh, Saudi Arabia, emphasising the limited efficiency of institutions for governance and planning to rein in this uncontrolled growth. Urban sprawl, frequently associated with unplanned and unsustainable development, has become a significant problem in Riyadh and is creating social, economic, and environmental issues. This study aims to clarify the intricate interactions between variables that contribute to this phenomenon, emphasising the function of legislative frameworks. This paper explores the underlying reasons behind Riyadh's failure to control urban expansion through a thorough analysis of past urban planning techniques, governance frameworks, and legal frameworks. The dissertation intends to shed light on the causes of urban sprawl in Riyadh by using a literature review methodology through archival analysis, scientific paper results, meta-analysis paper reviews, some policy evaluations, and books written by experts on the topic. Due to the paper’s emphasis on the role of governance towards urban sprawl, some essential literature analysis is based on documents that have been concerned with the issue, whether wholly or partially: The National Spatial Strategy 2030 (UN-Development Programme, 2021), the Kingdom of Saudi Arabia Report on the Implementation of the New Urban Agenda 2022 (MoMRAH), Riyadh's strategic plan (MEDSTAR, 2021), Saudi Arabia’s National Report for Habitat III (MoMRA, 2016) and The Saudi Cities Report (MoMRA, 2019). According to the report, prioritising greenfield development and decentralised decision-making procedures has historically unintentionally encouraged suburban growth. Governance institutions have discovered it challenging to address the spatial fragmentation brought on by this strategy because they lack thorough master planning and mixed-use zoning plans. The complexity of urban growth in Riyadh is highlighted in this dissertation, but it also emphasises the essential for a paradigm shift in urban governance and planning. This research provides insights into how legislative structures might be re-calibrated to match sustainable and controlled urban growth by looking at the various legislative motivations that have sustained urban sprawl. The results of this study add to the larger conversation about issues facing urban growth and can guide policy initiatives to promote more cohesive, livable, and resilient communities. The research aims to lay the groundwork for future urban planning initiatives focusing on balanced and sustainable growth, thereby reducing the adverse effects of uncontrolled urban expansion in Riyadh and elsewhere.27 0Item Restricted Examine the impact of employee turnover on managing operational efficiency customer service in hotels in Riyadh,Saudi Arabia(Saudi Digital Library, 2023) Alotaibi, Manal; Ladkin, AdeleEmployee turnover in the hospitality industry can have a significant impact on managing operational efficiency and customer service. In the hotel sector, employee turnover can cause a decrease in service quality and an increase in costs. Employee turnover in Riyadh is often caused by several factors, such as the availability of higher-paying jobs, unexpected job losses, and the high cost of living in the city. This research aims to discover the key factors that have both positive as well as negative effects on the turnover intention of employees in all types of hotels in Riyadh, Saudi Arabia, and to explore the influence that employee turnover has on operational efficiency as well as customer service of hotels. It was discovered that a variety of variables, including the accessibility of higher-paying employment, job security, possibilities for professional progression, language hurdles, and the cost of living in the area, might affect the turnover of employees in the hospitality business. The methodology chapter of this research provides a clear explanation of the sampling technique and data collection methods used to select the participants for the study. Some employees are not satisfied with the work culture as they find it to be negative, while others find it positive. If the Hotel of Riyadh makes strategies for their workers for a better workforce, their business will grow, and they will also see a profit.27 0Item Restricted A qualitative study on Employee Turnover Intentions in the Hotel Hospitality Industry in Saudi Arabia(2022-12-05) Almana, Lemma; Voskeritsian, HorenThis qualitative study looks at the factors that influence employee turnover intentions among 10 employees working in the hotel hospitality industry in the capital city of Saudi Arabia, Riyadh. Following a thorough literature review, research was conducted in the form of semi-structured interviews. The findings revealed that 90% of the participants from both hotels had intentions to leave the hotel they’re currently working in. Most common factors for employee turnover intentions were like studies previously conducted in the field and these factors are job scheduling, lack of prospects for career growth, and constrained training opportunities. According to this study, hotels should better understand their staff members' requirements while offering career guidance, and appropriate training programs should be implemented to improve career prospects.19 0Item Restricted Modelling the Determinants of Electrical Vehicles Adoption: A Saudi Perspective(2022-09-13) Alyamani, Ryan; Kamargianni, MariaThis study aims to contribute to the literature by shedding light on the consumers' acceptance of electric vehicles in Riyadh and their potential response to adoption invectives. A stated preference experiment was developed and then incorporated into an online stated preference survey directed at the adult residents of Riyadh to collect 703 responses. Accordingly, a mixed logit model is constructed to be complimented with other survey insights in deriving the paper's final findings. Some of the study’s findings include that, unlike emissions from conventional vehicles, the emission levels of electric vehicles are insignificant in determining consumers’ selection. Respondents were more sensitive to changes in the monetary values of electric vehicles than conventional vehicles. Regarding any driving range anxiety, the study finds sensitivity to variation in the range levels of both electric and conventional vehicle ranges. Charging infrastructure availability and non-financial incentives (i.e., access to designated parking and road lanes) positively influence the likelihood of EV adoption. Regarding the socioeconomic and travel-behaviour determinants, Saudi participants were less likely than expats to purchase EVs. Meanwhile, females and those (both genders) in their 40s showed a likelihood of purchasing an EV. In addition, those with an average of shorter trip durations (less than 30 minutes) and those who personally know EV owners in Riyadh were more likely to adopt them. It is worth noting the study shows that almost 60% of the targeted population indicated an interest in purchasing a vehicle in the upcoming three years, where the great majority stated that a new vehicle would replace an existing vehicle. This creates a window of opportunity to implement optimal incentivising policies, as once a conventional vehicle is purchased, investment then becomes ‘locked’ for a period of years. The study then concludes with policy insights hoping to contribute to deriving the polices for large scale EVs adoption in Riyadh.14 0