Saudi Cultural Missions Theses & Dissertations
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Item Restricted Revitalizing Domestic Tourism in the Kingdom of Saudi Arabia: Strategies for Intensifying and Encouraging Domestic Travel(Saudi Digital Library, 2025-03) GHADWAN, SOAD SALEH M; Hikmahana, DhiyaDomestic tourism plays a significant part in enhancing the economic resilience of any country. This is especially important for countries such as Saudi Arabia, where economic diversification has been a top priority as dictated within its Vision 2030. Research has confirmed that domestic tourism enhances the economic well-being of a country by supporting sustainability and resilience against negative economic international events. Domestic tourism has also been argued to be an important factor in encouraging cultural cohesiveness and unity, among other benefits. Despite the importance of domestic tourism, its fullest potential has not been achieved in Saudi Arabia. This has been attributed to restrictive cultural and traditional practices, high costs associated with domestic travel, underdeveloped tourist activities, and poor marketing campaigns to create awareness of domestic attractions.This study was designed to examine the role and effect of tourism activities, tourism costs, marketing strategies, and cultural practices in order to develop policy and practical recommendations that can help boost domestic tourism in the country. The research is anchored on theoretical frameworks, including destination marketing and management, push and pull factors, tourism motivation theory, and price sensitivity theory. A pragmatism research paradigm is adopted with a quantitative research design. Further, the study was designed to follow a deductive research approach.Among the findings of this research include the fact that leisure accounted for the largest proportion of tourism activities that encouraged domestic travel. However, tourism activities were rated slightly below average, indicating the need to improve and develop tourism activities in the country. It was also identified that tourism costs in the country were judged to be moderately affordable, with significant room for improvement. The majority of the respondents in the study were also identified to have experienced at least one form of cultural restriction while visiting different tourist destinations. Furthermore, the most visible marketing medium was social media, which suffered poor effectiveness in creating awareness of tourism activities and destinations in the country.Strategies to improve domestic tourism in the country were identified to include targeting and segmentation of the target audience in the country in marketing efforts. Other recommendations included diversification of tourism activities, adoption of dynamic pricing, and integration of cultural variables within the tourism destinations in the country. Theoretically, the findings of this study provide deeper insight into the existing theories regarding domestic tourism. The study provides insights into the overall effect of cultural factors, costs, marketing strategies, and tourism activities that will be applied in the academic world. Practically, this study provides actionable insights that will help tourism authorities and other stakeholders enact measures that will improve domestic tourism in the country.7 0Item Restricted EXAMINING THE IMPACT OF SPORTS IN ENHANCING TOURISM ATTRACTION IN SAUDI ARABIA(Bournemouth University, 2024-05-13) Aldawsari, Muteb; Ladkin, AdeleThis dissertation examines the impact of sports and tourism on Saudi Arabia. It mentions spending lots of money on holding international sporting events along with other cultural events. A review of how the possible visitors see the country as a tourist land in creativity sports is carried out in this study, with the aim to elucidate the social-cultural and economic aspects of sports inflow of tourists. Sports tourism development was fully taken into account as part of a large-scale project to reform the tourist industry and redefine its place in the economy by Vision 2030. Following the applied approaches such as establishing sports facilities, devising sports-related activities, adopting promotional campaigns, and ensuring the performance of the sport event planning and performance are vital components on the way make Saudi Arabia be top destination for sports tourism. This study mainly aimed at knowing how sports have improved the tourist inflows in “Saudi Arabia”. The description is given regarding the data collection as well as the assessments of data in the chapter about how the research can be improved. Furthermore, referring to the context of the theme, the implication has been tackled, particularly for tourists arriving in Saudi Arabia. Furthermore, sports tourism, i.e., leisure travel with the purpose to do sports or related activities such as sports viewing or sports training, is a huge and growing market in the tourism business. If communities are to compete with the increasing market for sports tourism none other than knowing the good and bad sides of sports tourism, knowing how to bid for events, also possible sponsorship deals, and other things that go into planning and hosting a successful sports event. In a methodology, which is positivist, deductive, and explanatory. The data obtained from secondary sources is meticulously analyzed and based on the themes. Ethical issues are tackled, refer to BU's recommendations, and maintain research integrity.62 0