Saudi Cultural Missions Theses & Dissertations
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Item Restricted THE MOTIVATIONS OF AMERICAN PUBLIC ATTENTION TO THE MEDIA COVERAGE OF THE RUSSIAN-UKRAINIAN WAR(University of Missouri-Columbia, 2024-07) Alamer, Yousef Fouad; Houston, BrianThe Russian-Ukraine war presents a significant event to understand the American public's attention to international crises that the US is not directly involved in them. Drawing on Use and Gratification Theory as a theoretical framework, I conducted a survey combined with an experimental condition to explore several internal and external motivations that influenced American public attention to the media coverage of the ongoing conflict between Russia and Ukraine. Data collected in an online survey of 453 college students revealed a positive direct influence of social interaction, political interest, and worry on their media consumption related to that war. In addition, partisanship and identification with Russia showed a negative influence on the attention given to the war news in Ukraine. However, personal connection, view on Russia, beliefs about democracy in Ukraine, and identification with Ukraine showed no relationship with media use related to the war. About the differences in the condition between the peer concern message and the peer non-concern message, participants who received the peer concern message about the implications of the Russian-Ukrainian war reported a higher level of worry and a desire for social interaction linked to the war. The analysis reveals that peer concern-inducing message influence the worry and social interaction associated with the implications of the Russian-Ukrainian war. However, this is not the case with their need to consume more media related to the war. Overall, this dissertation contributes to our understanding of the motivations behind media consumption during the Russo-Ukrainian war. Finally, we discuss some implications of our findings, the limitations of this research, and directions for future research.22 0Item Restricted Evaluating the impact of Twitter as a news source on the Saudi public during the COVID-19(Brunel University, 2023-11-28) Aldahmash, Hind Hamad I; Han, SamIn the contemporary era of digital technology, Twitter has emerged as one of the foremost platforms utilised by individuals as a significant online source of information. This is mostly due to its ability to provide access to a wide range of ideas, news, and original content. Twitter predominantly attracts a user base that is primarily interested in news consumption, as the platform offers features such as headline links and media tools that facilitate users' access to content. The aim of the current research is to evaluate the impact of Twitter on the Saudi public as a source of news during the COVID-19 pandemic. For this research, interview method has been taken into account in which the interviews have been conducted with 10 Saudis people aged between 18 years and 60 years. The individuals included in the sample were selected via the Twitter platform, and their agreement to participate was obtained by sending them private messages via the Twitter site. From the findings, it has been found out that the utilisation of Twitter as a news source had a significant impact on the Saudi population during the Covid-19 pandemic. Twitter has been demonstrated to be a very informative platform and an effective news medium for the population of Saudi Arabia amidst the Covid-19 pandemic. The majority of individuals in Saudi Arabia possessed Twitter accounts and actively engaged with the platform. During the Covid-19 pandemic, individuals residing in Saudi Arabia were provided with a comprehensive array of updates and information via the social media platform Twitter, encompassing both anticipated and unanticipated content.41 0Item Restricted Saudi Mediated Public Diplomacy: Exploring the Agenda Building of Government-Sponsored News Before and After the Vision 2030 Announcement(2023) Alzahrany, Yahya; Alkazemi, Mariam FThe current study explored the Saudi mediated public diplomacy efforts by examining the agenda building of government-sponsored news before and after the Vision 2030 announcement on all three levels. The study aimed to examine the role of the Saudi Press Agency in affecting the news coverage of The New York Times and The Guardian. Content analysis was used to measure the agenda-building process. Because the study examines the coverage before and after the Vision program, the timeframe for the first sample was from March 1, 2013, to March 31, 2016, and the second sample's timeframe was from May 1, 2016, to May 31, 2019. The findings showed that there is a partial correlation between the Saudi Press Agency and the American and British newspapers in the first level agenda. For the second level, results showed that the Saudi Press Agency could not promote its attributes, and for the last level, findings showed a correlation between the Saudi Press Agency and the American and British newspapers. These findings suggest that Saudi mediated public diplomacy practitioners should adopt the transformation that may increase the chance of affecting other media outlets and help different issues to be more salient. Because the current study contributes to the field by discussing mediated public diplomacy for a long time, the finding showed that the process faces limits that subsequently decrease the degree of success of mediated public diplomacy efforts.42 0