EFFECT OF SERVANT LEADERSHIP ON EMPLOYEES’ EMPOWERMENT, KNOWLEDGE SHARING AND CREATIVITY IN AL-MASJID AL-HARAM AND AL-MASJID AL-NABAWI
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Every year, The “General Presidency of Al-Masjid Al-Haram and Al-Masjid Al-Nabawi” organization in Saudi Arabia serves millions of visitors to perform Umrah and Hajj. With reference to this organization, its employees need to be more creative and demonstrate a good relationship with their leaders to provide quality and efficient services and ensure high satisfaction levels among local and international Hajj and Umrah pilgrims. This study aims to examine the relevance of servant leadership in the organization and how the different dimensions of servant leadership enhance the employees’ creativity. In addition, the study investigates the mediating effect of employees’ empowerment on the relationship between servant leadership dimensions and employees’ creativity and, the moderating role of knowledge sharing on the relationship between employees’ empowerment and employees’ creativity. A quantitative data were collected through a survey of 341 non-managerial employees serving in the “General Presidency of Al-Masjid Al-Haram and Al-Masjid Al-Nabawi”. The data collected were analyzed by adopting the partial least square structural equation modeling approach using the SmartPLS version 3.2.9 software. The findings indicated that all servant leadership dimensions such as altruistic calling, emotional healing, organizational stewardship, and persuasive mapping with the exception of wisdom had a significant effect on employees’ empowerment. Employees’ empowerment was found to have significant influence on employees’ creativity. The results also showed that employees’ empowerment mediates the relationship between emotional healing altruistic calling, organizational stewardship, and persuasive mapping and employees’ creativity. Moreover, the findings of this study highlighted that knowledge sharing positively moderates the relationship between employees’ empowerment and employees’ creativity. This study has important implications for practitioners and policymakers, in particular, for the senior management of “General Presidency of Al-Masjid Al-Haram and Al-Masjid Al-Nabawi” to upsurge their employees’ creativity by adopting the dimensions of servant leadership, and empowering their employees. Furthermore, the findings may guide the management to enhance and promote knowledge sharing in order to improve the services provided to the visitors, the Hajj and Umrah pilgrims. Finally, this study opens the new avenues for further study in the area of servant leadership and employees’ creativity, in particular, from the perspective of religious organizations.