Applied Business Projects - Business Planning

Abstract

Homely is a Mobile Food Ordering Apps (MFOAs) in the Kingdom of Saudi Arabia (KSA). It differs from the other food applications in KSA because it aims to establish a link between customers and productive families. The aim is to target busy singles or families dealing with hectic life to eat home-made meals. Homely will be started in three cities (Riyadh, Jedddah, and Dammam) which are three main cities in Saudi Arabia. This is because most of populations and business firms are located in these cities. These cities host population with busy life and show a high trend for online food ordering. Homely aims to be the interface for marketing meals of productive families (especially traditional food) to provide customers with a feeling of being at home and a sense of health meal.