A Strategic Marketing Solution for Tackling Internal Theft at Sainsbury’s

Abstract

This study examines the issue of internal theft at Sainsbury’s, attributing its rise to the company’s dependence on part-time and seasonal workers and the absence of thorough hiring procedures. It argues that the current employment practices contribute to a lack of employee loyalty and increased vulnerability to theft. The research recommends implementing stricter recruitment processes, enhancing employee retention strategies, and conducting detailed data analysis to identify theft patterns. Additionally, the study highlights the importance of investing in advanced loss prevention technologies as part of a long-term strategy to safeguard assets and foster a culture of integrity within the organisation.