Al Ula Moments Festival: Community perceptions and socio- cultural impactk
dc.contributor.advisor | Kelly, Cathrine | |
dc.contributor.author | Albalawi, Jawaher | |
dc.date.accessioned | 2023-10-18T07:41:28Z | |
dc.date.available | 2023-10-18T07:41:28Z | |
dc.date.issued | 2023-09-11 | |
dc.description.abstract | This research study demonstrates the potential social impact of event tourism using the case of the Al Ula Moments Festival in Saudi Arabia. The festival presents a good case study since it illustrates the concept of event tourism in the Saudi region and allows for an exploration of the socio-cultural context. The study uses an online survey of people in the community of Al Ula. Overall, people in Al Ula and its region welcome the festival and the cultural interchange it represents and want to see it flourish. However, there are contrary voices, and it is important to ensure that the whole community is carried along in the development of Al Ula and its festival. Furthermore, as Al Ula changes, if the negative impacts identified here are not considered carefully and mitigated, opposition may grow, and social cohesion diminish. The study ends with a series of recommendations designed to help the Al Ula Moments Festival develop optimally. | |
dc.format.extent | 69 | |
dc.identifier.citation | Abdullah, A. (2023) ‘المهرجانات الدولية بالسعودية ..كيف أثرت في الحياة الفنية بالمملكة؟’ (‘International festivals in Saudi Arabia: How do they affect the artistic life of the Kingdom?’). Al Jazeera, 8 February 2023 [Online] https://www.aljazeera.net/arts/2023/2/8/%d9%85%d8%a7%d8%b0%d8%a7- %d8%a3%d8%b6%d8%a7%d9%81%d8%aa- %d8%a7%d9%84%d9%85%d9%87%d8%b1%d8%ac%d8%a7%d9%86%d8%a7%d 8%aa-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9%d8%a7%d9%84%d8%aa%d9%8a [accessed 28 April 2023]. Abuhjeeleh, M. (2019) Rethinking Tourism in Saudi Arabia: Royal Vision 2030 Perspective. African Journal of Hospitality, Tourism and Leisure [Online] Vol 8, No 5. Available at: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_37_vol_8_5__2019_jordan.p df [accessed 25 April 2023]. ’مليار ريال عوائد الفعاليات السياحية السعودية''’15Al Arabya (2020) ’ (‘15 billion Riyals revenue from Saudi tourism activities’). Al Arabya, 20 May 2020 [Online] https://www.alarabiya.net/aswaq/travel-and-tourism/2016/07/27/15- %D9%85%D9%84 | |
dc.identifier.uri | https://hdl.handle.net/20.500.14154/69435 | |
dc.language.iso | en | |
dc.publisher | Saudi Digital Library | |
dc.subject | social impact | |
dc.subject | Alula | |
dc.subject | Alula moment | |
dc.subject | event | |
dc.subject | Tourism | |
dc.subject | community | |
dc.subject | Festival | |
dc.subject | cultural | |
dc.title | Al Ula Moments Festival: Community perceptions and socio- cultural impactk | |
dc.type | Thesis | |
sdl.degree.department | School of Business and Law | |
sdl.degree.discipline | International Event Mangement | |
sdl.degree.grantor | University of Brighton | |
sdl.degree.name | Masters Degree |