Factors affecting Employee Loyalty

Abstract

Mobily Telecom Company is the second largest telecom company of Saudi Arabia. Mobily is the brand name used by the company for the services it provides to its customers. The telecommunication industry is growing and a large number of competitors are entering the market. So it is becoming of crucial importance for the company that it must develop-strategies for retaining best and professional employees, so that the company can obtain sustainable competitive advantage in the industry. The dependent variable in the study is employee loyalty and the independent variable are Human Relations, Personal development, human resource practices, competencies. A primary research approach is used for collecting data, and a quantitative research approach is used for collecting data from 100 employees. The results of the study shows that there is no impact of competencies, human relations, and personal development on the employee loyalty with the organization, and only human resource management practices have a direct impact on the employee loyalty.