GoFundMe Compaign for Cancer Research Wales (CRW)
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Swansea University
Abstract
The project highlights how Cancer Research Wales can overcome financial challenges by leveraging GoFundMe campaigns. It emphasizes increasing social media visibility, using targeted advertising to reach specific demographics, and creating compelling storytelling to connect emotionally with donors. Partnering with aligned influencers and involving the community in fundraising efforts are also key strategies. These approaches aim to boost engagement, raise awareness about CRW’s mission, and secure consistent funding.
Description
The project focuses on the financial challenges faced by Cancer Research Wales (CRW), a charitable organization that relies on external funding sources like donations, grants, and fundraising events. These funding dependencies make CRW vulnerable to economic fluctuations and competition from other causes. The project explores the effectiveness of GoFundMe campaigns in addressing these challenges and enhancing CRW's fundraising efforts.
Keywords
GoFundMe, Campagin for Cancer Resesearch Wales, Canser Research