GoFundMe Compaign for Cancer Research Wales (CRW)

dc.contributor.advisorEllie, Ismagilova
dc.contributor.authorQayman Fahad,Sharma Khushi,Sabbath Thelma and Singh Jaskaran
dc.date.accessioned2025-03-05T07:51:28Z
dc.date.issued2024
dc.descriptionThe project focuses on the financial challenges faced by Cancer Research Wales (CRW), a charitable organization that relies on external funding sources like donations, grants, and fundraising events. These funding dependencies make CRW vulnerable to economic fluctuations and competition from other causes. The project explores the effectiveness of GoFundMe campaigns in addressing these challenges and enhancing CRW's fundraising efforts.
dc.description.abstractThe project highlights how Cancer Research Wales can overcome financial challenges by leveraging GoFundMe campaigns. It emphasizes increasing social media visibility, using targeted advertising to reach specific demographics, and creating compelling storytelling to connect emotionally with donors. Partnering with aligned influencers and involving the community in fundraising efforts are also key strategies. These approaches aim to boost engagement, raise awareness about CRW’s mission, and secure consistent funding.
dc.format.extent58
dc.identifier.urihttps://hdl.handle.net/20.500.14154/74975
dc.language.isoen
dc.publisherSwansea University
dc.subjectGoFundMe
dc.subjectCampagin for Cancer Resesearch Wales
dc.subjectCanser Research
dc.titleGoFundMe Compaign for Cancer Research Wales (CRW)
dc.title.alternativeGoFundMe
dc.typeThesis
sdl.degree.departmentBusiness school
sdl.degree.disciplineManagement ( Marketing)
sdl.degree.grantorSwansea University
sdl.degree.nameMaster of Management (Marketing)

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