Non-Alcoholic Beverages Market in Saudi Arabia
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
kingston
Abstract
*Cocktail
*Saudi Arabia
*Health-conscious
*non-alcoholic
*Project
Description
Cocktail specializes in premium non-alcoholic beverages, syrups, sauces, and accessories, offering a unique blend of innovation, quality, and cultural sensitivity. The brand operates under three labels—Giffard, Ritual, and Monin—and targets young adults, families, and health-conscious consumers in Saudi Arabia. With a mission to transform the local beverage market, Cocktail aims to provide culturally appropriate alternatives to traditional alcoholic beverages, such as non-alcoholic tequila, while addressing the evolving preferences of its audience.
Keywords
*Cocktail *Saudi Arabia *Health-conscious *non-alcoholic *Project