Non-Alcoholic Beverages Market in Saudi Arabia
| dc.contributor.advisor | Andre | |
| dc.contributor.author | Alsuwaydaa, Tariq | |
| dc.date.accessioned | 2025-01-12T08:39:23Z | |
| dc.date.issued | 2024 | |
| dc.description | Cocktail specializes in premium non-alcoholic beverages, syrups, sauces, and accessories, offering a unique blend of innovation, quality, and cultural sensitivity. The brand operates under three labels—Giffard, Ritual, and Monin—and targets young adults, families, and health-conscious consumers in Saudi Arabia. With a mission to transform the local beverage market, Cocktail aims to provide culturally appropriate alternatives to traditional alcoholic beverages, such as non-alcoholic tequila, while addressing the evolving preferences of its audience. | |
| dc.description.abstract | *Cocktail *Saudi Arabia *Health-conscious *non-alcoholic *Project | |
| dc.format.extent | 22 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14154/74612 | |
| dc.language.iso | en | |
| dc.publisher | kingston | |
| dc.subject | *Cocktail *Saudi Arabia *Health-conscious *non-alcoholic *Project | |
| dc.title | Non-Alcoholic Beverages Market in Saudi Arabia | |
| dc.type | Thesis | |
| sdl.degree.department | business | |
| sdl.degree.discipline | KSA Market | |
| sdl.degree.grantor | kingston | |
| sdl.degree.name | International Business Management with Project Management |