The socio-culture Impact of hosting the Winter at Tantora Festival on The local community in Alula, Saudi Arabia.

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2023-12-07

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Saudi Digital Library

Abstract

This study explores the socio-cultural impact of the Winter at Tantora Festival on the Alula community, employing both qualitative and quantitative methods such as Ordinal Logistic Regression, Pearson Chi-Square, and Likelihood Ratio tests. The findings affirm that the festival significantly boosts community pride and cultural identity. Yet, its influence on social practices and relationships presents a more intricate picture, with tests rendering inconclusive outcomes. Side-effects like traffic congestion and noise pollution also surface as minor, albeit noteworthy, irritants.. Recommendations encompass better urban planning, mixed methods in future research, and educational initiatives on local customs. In essence, the festival's socio-cultural imprint is largely positive but fraught with nuances warranting deeper exploration.

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The socio-cultural impacts of festivals encompass an array of influences that festivals exert on the values, beliefs, traditions, and social behaviors of a community or society. These impacts are multifaceted, reflecting both positive and negative outcomes (Getz, 2010). The significance of this research study lies in examining the impacts and outcomes of events on local communities, whether they are positive or negative. For this reason, The focus will be on the "Winter at Tantora Festival" held in the Al-ula province of the Kingdom of Saudi Arabia. This event is held annually and includes musical performances, activities, experiences, and adventures. The research aims to discover both the positive and negative effects that the festival has on the residents of Al-ula.

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Alula

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