The socio-culture Impact of hosting the Winter at Tantora Festival on The local community in Alula, Saudi Arabia.

Abstract

This study explores the socio-cultural impact of the Winter at Tantora Festival on the Alula community, employing both qualitative and quantitative methods such as Ordinal Logistic Regression, Pearson Chi-Square, and Likelihood Ratio tests. The findings affirm that the festival significantly boosts community pride and cultural identity. Yet, its influence on social practices and relationships presents a more intricate picture, with tests rendering inconclusive outcomes. Side-effects like traffic congestion and noise pollution also surface as minor, albeit noteworthy, irritants.. Recommendations encompass better urban planning, mixed methods in future research, and educational initiatives on local customs. In essence, the festival's socio-cultural imprint is largely positive but fraught with nuances warranting deeper exploration.