NATION BRANDING AND YOUTH DEVELOPMENT: A CASE STUDY OF SAUDI ARABIA’S SPORTS AND TOURISM REFORMS
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Date
2024
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Manchester Metropolitan University
Abstract
This study examined the impact of the Kingdom of Saudi Arabia's national branding efforts in sports and tourism on youth development, focusing on job creation opportunities and overall quality of life for young Saudis, aged 18-35.
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Keywords
NATION BRANDING