NATION BRANDING AND YOUTH DEVELOPMENT: A CASE STUDY OF SAUDI ARABIA’S SPORTS AND TOURISM REFORMS

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dc.contributor.advisorGUO, Liuchen
dc.contributor.authorAbdulkareim, Sultan
dc.date.accessioned2025-01-20T06:26:13Z
dc.date.issued2024
dc.description.abstractThis study examined the impact of the Kingdom of Saudi Arabia's national branding efforts in sports and tourism on youth development, focusing on job creation opportunities and overall quality of life for young Saudis, aged 18-35.
dc.format.extent39
dc.identifier.urihttps://hdl.handle.net/20.500.14154/74698
dc.language.isoen
dc.publisherManchester Metropolitan University
dc.subjectNATION BRANDING
dc.titleNATION BRANDING AND YOUTH DEVELOPMENT: A CASE STUDY OF SAUDI ARABIA’S SPORTS AND TOURISM REFORMS
dc.typeThesis
sdl.degree.departmentDepartment of Marketing, International Business and Tourism
sdl.degree.disciplineDIGITAL MARKETING COMMUNICATION
sdl.degree.grantorManchester Metropolitan University
sdl.degree.nameMaster

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