Competitive Strategies for E-commerce Companies in a Changing Environment with a Focus on Artificial Intelligence

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dc.contributor.advisorCombe, Lan
dc.contributor.authorAlfakhri, Faisal
dc.date.accessioned2023-12-21T19:09:07Z
dc.date.available2023-12-21T19:09:07Z
dc.date.issued2023-09-30
dc.description.abstractThe rationale behind this study is that it's important for e-commerce competitors to change their strategies to fit the changing AI-driven market. As AI technologies continue to change what customers want and how markets work, it's important to know what their strategic effects are. By looking into AI's theory roots, successful strategies, effects, and challenges, e commerce companies will have the knowledge they need to do well in a world that is changing quickly.
dc.format.extent54
dc.identifier.urihttps://hdl.handle.net/20.500.14154/70342
dc.language.isoen
dc.publisherSaudi Digital Library
dc.subjectBusiness strategy
dc.subjecte-commerce
dc.titleCompetitive Strategies for E-commerce Companies in a Changing Environment with a Focus on Artificial Intelligence
dc.typeThesis
sdl.degree.departmentBussiness
sdl.degree.disciplineBusiness Strategy
sdl.degree.grantorAston University
sdl.degree.nameMaster's Degree

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