SACM - Spain
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14154/68029
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Item Restricted Health Communication Administration in Health Crises in Saudi Arabia (The Case of COVID, 1999-2021)(Saudi Digital Library, 2026) Alshammari, Mohammad Ayed M; Juan, Salvador VictoriaThis study examines the role of health communication during the COVID-19 pandemic in the Kingdom of Saudi Arabia, with particular emphasis on the influence of mass media especially social media on public perceptions and behaviors. The findings reveal that a high proportion of individuals actively followed media coverage of the crisis, with a significant positive correlation between media exposure and satisfaction with crisis management. A mixed-methods approach was employed, combining quantitative and qualitative tools. A structured questionnaire was administered to 380 participants across five major regions of the country, and in-depth interviews were conducted with key officials from the Ministry of Health and the Ministry of Media. Research instruments were rigorously validated, and data were analyzed using SPSS statistical software. The results highlight the substantial impact of media exposure particularly through social platforms on shaping individual risk perception. However, several challenges were identified, including the dissemination of sensitive or inaccurate information, limited institutional communication resources, and the absence of coordinated crisis response strategies. Accordingly, the study proposes strategic recommendations, including the development of ethical communication protocols, strengthening institutional capacities, and establishing integrated emergency communication units. This research contributes to the growing field of health communication, particularly within the Arab context, and provides a valuable foundation for future academic and institutional advancements in managing communication during public health emergencies.6 0Item Restricted Design, development and evaluation of a laser-induced optical emission spectrometer for remote characterization of solid samples.(Saudi Digital Library, 2025) Alshlwi, Salha Mansour; Vadillo, Jose MiguelLaser-Induced Breakdown Spectroscopy (LIBS) is a versatile technique for rapid and nondestructive elemental analysis of solid materials. Its ability to operate under stand-off conditions makes it highly attractive for applications involving hazardous, moving, or inaccessible samples. However, optimizing LIBS instrumentation for remote characterization remains challenging, particularly regarding laser–plasma interaction, light collection efficiency, and spectral quality. This Master’s Thesis presents the design, development, and evaluation of two LIBS system configurations. The setups differed mainly in the laser source employed, while the optical collection system remained identical. This strategy was intended to address the analysis of both fixed and moving samples and to provide practical insight into the design and assessment of stand-off LIBS instrumentation. The spectrometer components—including laser source, beam delivery optics, fiber-bundle light collection, spectrometer, and detector—were integrated and tested. The developed system was applied to galvanized steel (Zn/Fe) samples to demonstrate depth profiling and interfacial detection capabilities. Additionally, a comparative study between two optical collection configurations (2-fiber and 19-fiber bundles) was performed to evaluate signal intensity, stability, and reproducibility under stand-off conditions. The results confirm that both system configurations enable reliable elemental analysis, with clear identification of interfacial layers and consistent signal acquisition. These findings highlight the potential of the proposed LIBS setups as flexible tools for industrial and scientific applications requiring remote characterization of solid samples.7 0Item Restricted MARTA HOTEL(Saudi Digital Library, 2025) alomair, abdullah; Domenech, RuthThis master’s thesis presents a comprehensive business plan for Martaa Hotel, a four-star urban social hotel concept located in Diriyah, Riyadh, Saudi Arabia, a culturally significant destination aligned with Saudi Vision 2030. The project aims to redefine contemporary hospitality by integrating modern design, sustainability, cultural authenticity, and community engagement within a single hospitality concept. The study adopts a mixed-methods approach, combining industry analysis, market research, benchmarking, and financial feasibility assessment to evaluate the viability of the proposed hotel. The research explores key aspects including hotel concept development, market segmentation, competitive positioning, operational planning, revenue management strategies, and sustainability initiatives. Special emphasis is placed on guest experience, cultural immersion through regional Saudi design elements, and the integration of technology to enhance operational efficiency and service personalization. Findings indicate strong market potential for an urban social hotel in Diriyah, driven by increasing domestic and international tourism, government investment in tourism infrastructure, and a growing demand for experiential, sustainable, and community-oriented hospitality offerings. Financial projections demonstrate that Martaa Hotel is economically viable, with positive profitability indicators and long-term growth potential supported by effective pricing strategies and diversified revenue streams.6 0Item Restricted MEDIA AND CLIMATE CHANGE: RISK COMMUNICATION IN THE DIGITAL MEDIA IN SPAIN AND SAUDI ARABIA(Saudi Digital Library, 2025) Almajnuni, Abrar; García, BertaThis dissertation explore media discourse on climate change in Spain and Saudi Arabia, comparing how both countries communicate climate risks. The main objective of this study is to analyze media discourse on climate change in the media of Spain and Saudi Arabia. Six online newspapers, three from Spain and three from Saudi Arabia, are analyzed. Communication strategies take on a crucial role as they allow the complex scientific information on climate change to be translated into practical and useful knowledge for the public and policy makers. The study use mixed data collection and analysis strategy is chosen with methodological triangulation, content analysis, survey and in-depth interviews. The results of this study are expected to establish a foundation for future research directions.32 0Item Restricted AN INVESTIGATION INTO THE CURRENT SITUATION OF SAUDI PRINT NEWSPAPER IN THE DIGITAL ERA: TRENDS AND CHALLENGES(Saudi Digital Library, 2025) Alharthi, Fahad Saud; Castellon, Babnon; Dolores, MariaPrint Journalsm in ine Kingaom ol saudi Aradia, as in most pars ol tne woria, taces unprecedented challenges due to the rapid digital transformations that have reshaped the entire media landscape. The widespread and accelerated adoption of digital platforms and social media has led to a significant decline in newspaper readership, as well as a notable reduction in advertising and commercial revenues. These developments raise fundamental questions about the future of print journalism and its capacity to survive in an increasingly dynamic and digitally driven media environment. In response to these shifts, the present study aims to provide a comprehensive and scientific analysis of the current state of Saudi print journalism in light of the digital revolution. The research explores the transformations experienced by this sector, investigates the challenges it currently faces, and anticipates potential opportunities that may help enhance its sustainability and adaptability to ongoing changes. The study was guided by three main and interrelated objectives. The first objective was to examine the impact ot digital plattorms on saudı print journalısm through the analysıs ot several intluentia factors, hiefly economic, professional, and human, that play a central role in shaping the current landscape of journalism and its capacity to adapt to the transformations imposed by the digital age. The second objective focused on analyzing the economic repercussions resulting from the significant decline in revenues from advertising, distribution, and marketing, particularly over the last decade, during which the print sector experienced substantial contraction. The third objective explored the professional consequences of this decline, assessing its impact on human resources within journalistic institutions, including journalists, editors, and administrators, and evaluating the extent to which these changes are associated with digital transformation in terms of both statistical significance and practical effect. To achieve these goals, the study employed a mixed-methods research approach using a sequential explanatory design. The first phase consisted of quantitative data collection through a structured 13 questionnaire administered to a random sample of 225 employees working across three of the Kingdom's most prominent newspapers: Okaz, Al-Jazirah, and Al-Rivadh. These newspapers were purposefully selected for their wide circulation, broad and diverse readership, and dual-format (print and dıgıtal) publishing, making them an ideal model for examining the evolution of print journalism in the digital era. Following the analysis of quantitative data using appropriate statistical methods, the research transitioned into its second phas, qualitative inquiry. This involved conducting semi-structured interviews with a purposive sample of 30 participants drawn from the original pool of respondents who had indicated their willingness to take part in the follow-up phase. The aim of this qualitative component was to deepen the interpretation of the quantitative results and to provide richer insight into the professional and social contexts that shape the lived realities of ournalists in Saudı Arabia The study's findings demonstrated that the Saudi print journalism sector is undergoing a significant decline in both readership and public engagement, accompanied by a continuing drop in advertising revenues and mounting difficulties in sustaining viable economic models. Moreover, the research uncovered a substantial knowledge and skills gap among some journalists regarding the use of digital media tools, a deficiency that diminishes the sector's competitiveness and hampers its ability to adapt to a changing environment. At the same time, the study also revealed that print newspapers still retain a symbolic and formal role in certain institutional settings, especially in relation to government announcements and official communications, which allows them to preserve some of their traditional functions. Notablv. the research identitied several promising opportunities to enhance the sustainabilitv of print journalism in the Kingdom. These include adopting hybrid publishing models that integrate both print and digital formats; developing engaging, interactive multimedia content; expanding visibility and influence on social media platforms; diversifying revenue streams through subscriptions, digital services, and partnerships; and strengthening collaboration with governmental, educational, and technological institutions. Building on these insights, the study concludes with a set of practical, evidence-based recommendations aimed at guiding the print journalism sector through this period of transformation. These recommendations include adopting a freemium digital model that offers both free and premium content, enhancing public engagement through innovative digital marketing strategies, investing in journalist training programs focused on digital literacy and multimedia production, offering novel advertising incentives, and supporting government policies that reinforce the visibility and distribution of print newspapers within institutional frameworks. Furthermore, the study underscores the importance of preserving the cultural, historical, and documentary legacy of print journalism as an essential component of the nation's collective memory. In conclusion, this study represents a significant academic contribution to understanding the profound transformations currently reshaping the media environment in Saudi Arabia. It offers a reliable foundation for the formulation of balanced and future-oriented media policies and paves the way for future studies aimed at examining how traditional media institutions and wider society can effectively adapt to the realities of the digital era.41 0Item Restricted The role of social media in cultural awareness among Saudi University students(Saudi Digital Library, 2025) Alqarni, Muhsen Mudhhi; Bañon, CastellónThis era is characterised by rapid development in technology and communication, which has led to many rapid changes locally and globally. This study investigates the role of social media in shaping cultural awareness among university students in Saudi Arabia. The investigation explores the interferences and opportunities of social media in cultural and social development in Saudi Arabia. The research uses mixed methods to analyse the responses of QRR Saudi university students and ST interviews conducted with university professors. It found that social media dramatically enhances students' cultural interaction and educational engagement. It increases the level of harmony in society and facilitates communication with specialists and official cultural accounts. The work addressed individual, political, economic, and cultural interferences on social media, which affect cultural awareness. It recommends combating information distortion and extremism. Moreover, activating the role of educational institutions, improving systems to monitor misleading content, and increasing diverse cultural content could lead to critical use and cooperation with others to promote diversity, exchange, and meaningful dialogue.19 0