SACM - Malaysia
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9660
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Item Restricted PERCEIVED VALUE AS A MODERATOR ON RELATIONSHIP BETWEEN SERVICE QUALITY AND SATISFACTION PILGRIMS IN SAUDI ARABIA(University Technology Mara, 2025) dubayl, Hanadi Al bu; Gani, Arni bt AbdulIn Umrah, service quality is paramount due to the unique nature of the Umrah experience. Ensuring smooth and efficient services, such as transportation, accommodation, safety, and food & beverages, is crucial for meeting pilgrims' expectations. Pilgrims' satisfaction in Umrah is closely tied to the seamless execution of services, commitment to religious protocols, and personalized attention from Saudi Arabia and service providers. This study aims to assess the impact of service quality on pilgrims’ satisfaction with the services received. And to examine the role of perceived values as the moderating factor between service quality and satisfaction. This study employed a quantitative approach with convenient sampling to analyze service quality in Umrah in Saudi Arabia. The sample consists of 138 Malaysian pilgrims who have performed Umrah at least once in the last five years. The data was gathered through the distribution of the questionnaire, following which it was run by SPSS 27&30 for further analysis. The study results showed that the regression model accounts for 80.5% of the variation in Perceived Value, and the correlation matrix shows that most of the variables are positively correlated. Finally, perceived value moderates the relationship between service quality and satisfaction in some dimensions of service quality, enhancing its impact on satisfaction. However, in other dimensions, the perceived value did not have a significant effect on the satisfaction of pilgrims.17 0Item Restricted THE INFLUENCE OF LEADERSHIP STYLE ON INNOVATION: THE MEDIATING ROLE OF JOB SATISFACTION IN SAUDI HOSPITALS IN RIYADH(LINCOLN UNIVERSITY COLLEGE, 2024-08) Almughim, Tareq Mohamed; Abdulsamad, AkramThe study goal of this study is to examine the influence of direct empirical relationship between leadership styles, job satisfaction and innovation. In addition, this study examined the mediating role of job satisfaction as a mediator in the relationship between leadership styles dimensions (transformational leadership, transactional leadership, organizational commitment, laissez faire leadership) and innovation in Saudi healthcare. The PLS path coefficient showed four (4) formulated direct and indirect hypotheses had a significant effect on job satisfaction and innovation among employees of healthcare in the Saudi Arabia. The study establishes that job satisfaction partially mediates the relationship between leadership styles and innovation, with high leadership styles having a strong positive influence on innovation and job satisfaction in Saudi hospitals. Thus, leadership styles, such as transformational leadership, transactional leadership, organizational commitment, laissez faire leadership all contribute to job satisfaction and services and PIN in Saudi hospitals. Furthermore, the findings contribute to the ongoing discourse about the importance of job satisfaction by examining the distinctive mediating effect of leadership styles on innovation among employees of healthcare in Saudi Arabia. Additionally, the results of this study indicate that hospitals leaders, policymakers, and government organization officials must understand the reasons why employees of healthcare in Saudi Arabia have job dissatisfaction. Finally, the study gives insights into the state of leadership styles in Saudi hospitals and its impact on job satisfaction and innovation among Saudi healthcare and provides points of reference for academics, practitioners, and policymakers.14 0Item Restricted Unveiling Factors for Sharing of Travel Experiences on YouTube by Inbound Tourists to the Kingdom of Saudi Arabia: A Social Influence Theory Perspective(TAYLOR’S UNIVERSITY, 2024) Alzahrani, Meshari; Lim, JoannThis research aims to investigate how the uploading of travel experiences on YouTube by inbound tourists to the Kingdom of Saudi Arabia is influenced by key determinants and how YouTube plays a role in their decision-making process, as explained by Social Influence Theory. The study employed an explanatory quantitative research method, surveying 402 inbound tourists who use YouTube during their travels. Multiple regression analysis was used to examine the interactions between factors such as Identification with vloggers, Internalization, Social norms, and Perceived Enjoyment in influencing travel decisions. The findings indicate that identification with YouTube vloggers, internalization of travel content, and compliance with social norms have a substantial influence on tourists' destination decision-making in Saudi Arabia, with Perceived Enjoyment playing a moderating role. Both practically and theoretically, this research provides valuable insights for tourism marketers on how to leverage emotional appeal on YouTube to engage potential travellers. Additionally, this study offers a conceptualization of Social Influence Theory within the tourism context, contributing a new perspective on how technology impacts travel behaviour. While few studies have applied Social Influence Theory to the use of YouTube in tourism marketing in Saudi Arabia, this research aligns with Saudi Arabia's Vision 2030, which aims to strengthen the country's international tourism brand.30 0Item Open Access FACTORS AFFECTING FINANCIAL PERFORMANCE AND CAPITAL STRUCTURE OF SAUDI ARABIAN INSURANCE COMPANIES(Universiti Teknologi Malaysia, 2024-04-30) Alsofiani, Ashwag; Maizaitulaidawati, Md HusinThe insurance sector in the Kingdom of Saudi Arabia suffered from the poor performance of some insurance companies that faced challenges in coordinating their financial structure and were unable to cover their losses, which affected the overall performance of the insurance sector and led to liquidation in some cases. This research focuses on two main objectives: examining the effects of firm-specific and macroeconomic factors on the financial performance and capital structure of Saudi Arabian insurance companies. Previous insurance literature has primarily focused on firm-specific variables, while macroeconomic variables have received limited attention. Therefore, the researchers proposed that future research explore how macroeconomic factors affect the profitability of the Saudi insurance sector. This research aims to fill the gap in the existing literature by providing insights into the effects of multiple factors on the financial performance and capital structure of insurance companies in Saudi Arabia. Additionally, it emphasised the importance of each factor in understanding the overall performance of these companies. The underlying theories of the study included the capital structure theory, trade-off theory, pecking order theory, neoclassical theory and agency cost theory. The study utilised secondary data from 2010 to 2017, covering all 32 insurance companies listed on the Saudi Arabian Stock Exchange. Statistical techniques were employed to analyse the unbalanced datasets, including pooled OLS, fixed effects, and GMM. The regression results revealed several important determinants of Saudi insurance companies’ financial performance, including leverage, tangibility, economic growth, inflation, and interest rates. The findings indicated these factors are significant determinants of financial performance, while profitability, liquidity, company size, and tangibility affect the capital structure of insurance companies. The exclusion of the ROE model due to GMM requirements highlights its limitations. The study revealed that the dynamic model by GMM estimation is more efficient than the static model by OLS and fixed-effect models. These insights provide valuable knowledge for managers and policymakers in supporting the realisation of Saudi Arabia's Vision 2030 and contribute to filling the gaps in the existing insurance literature.31 0