SACM - Malaysia
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9660
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Item Restricted Evaluating the Long-Term Impact of Riyadh Season Event on Sustainable Tourism Development within Saudi Arabia's Vision 2030 Framework(Taylor's, 2025) Aldawsari, Ahmed; Katahenggam, NagathisenAccording to Vision 2030 for Saudi Arabia, sustainable development and economic diversification depend mostly on tourism. Large-scale entertainment event Riyadh Season is now a main project aiming at drawing guests, fostering cultural interaction, and improving the travel industry. Emphasizing economic impact, cultural transformation, and environmental sustainability, this study uses a quantitative approach to evaluate the long-term implications of Riyadh Season on sustainable tourist development. By utilizing survey data and secondary sources, this research evaluates how Riyadh Season aligns with Vision 2030’s sustainable tourism objectives. It examines the effectiveness of existing tourism practices, identifies key challenges and opportunities, and suggests strategies for long-term sustainability. The findings aim to provide practical insights for event organizers, businesses, and local communities, ensuring that Riyadh Season continues to support responsible tourism growth while balancing economic, cultural, and environmental priorities.4 0Item Restricted IMPACT OF BANK-SPECIFIC AND MACROECONOMIC FACTORS ON THE FINANCIAL STABILITY OF BANKS IN GULF COOPERATION COUNCIL COUNTRIES VIA CORPORATE GOVERNANCE(Universiti Putra Malaysia, 2025-05) ALSULMI, FATIMA; Rosli, MahmoodThis study examined the bank’s financial stability based on internal factors (bank specific factors) and external factors (macroeconomic factors). Furthermore, this study examined the moderating role of corporate governance (board size, board meeting frequency, and CEO duality) between bank-specific and macroeconomic factors. The bank’s financial stability was measured by the z-score as an accounting measurement and Distance to Default as a market measurement. The analysis focused on a sample of listed banks in the Gulf Cooperation Council (GCC) region from 2014 to 2022 using STATA software. The results were based on the dynamic panel estimator of the two-step system Generalised Method of Moments (GMM). The findings suggested that credit risk had a significant effect, liquidity risk had no significant effect on the bank’s financial stability, and operational risk negatively affected it. Income diversification and capital adequacy positively impacted the bank’s financial stability. Regarding macroeconomic factors, oil prices contributed positively to banks’ financial stability. Gross Domestic Product (GDP) and interest rates negatively influenced the bank’s financial stability, while inflation had a mixed effect: positive on bank z-score but negative on bank Distance to Default. The COVID-19 pandemic showed a significant negative effect on the bank z-score and a positive effect on bank Distance to Default. The moderating effect findings highlighted that board size and meeting frequency mostly had a negative moderating effect between bank-specific factors and the bank’s financial stability. Meanwhile, CEO duality showed both negative and positive moderating effects. The analysis of the moderating role between macroeconomic factors and the bank’s financial stability showed that board size and meetings had a moderating role. In contrast, CEO duality only moderated the relationship between macroeconomic factors and bank Distance to Default. These findings suggest important implications for bank governance and stability in the GCC region.7 0Item Restricted Examining Sustainable Tourism Practices and Policies in the New AlUla Saudi Arabia 2030 vision(UNIVERSITE TOULOUSE – JEAN JAURES - ISTHIA TAYLOR’S UNIVERSITY - FACULTY OF SOCIAL SCIENCES AND LEISURE MANAGEMENT CENTRE FOR RESEARCH AND INNOVATION IN TOURISM (CRiT), 2025) ALOFFI, EIMAN NOWAEM; Shi Yin, Ellie CheeABSTRACT (ENGLISH) This study aims to evaluate sustainable tourism practices and policies in AlUla, Saudi Arabia, aligning with the nation’s Vision 2030 goals. The research focuses on assessing the effectiveness of existing policies, benchmarking global best practices, analysing stakeholder engagement, and exploring the role of modern technology in promoting sustainable tourism. A quantitative research approach was adopted, and surveys were utilized as the data collection instrument. The questionnaires were administered to residents, tourism businesses, and tourists for collecting policy feedback, policy maker perceptions, and the utilization of smart technology solutions. The study highlighted the following key statistics. Some previous policies have been useful in enhancing infrastructure and tourism development in AlUla but there are still some challenges including how to deal with overcapacity and engage stakeholders proactively. The importance of more participatory decision-making was voiced, especially by local communities, who raised concerns about cultural assets and sustainable employment. Exploring other countries’ examples demonstrated the importance of strategic policy, clear innovations, and cooperation to achieve sustainable goals. Furthermore, the research unveiled how artificial intelligence along with virtual reality could help further enriching visitors’ experiences and optimizing the usage of resources in AlUla. Based on the findings, AlUla has progressed in the sustainable tourism pathway; however, it is essential to engage more efforts to fill the policy loopholes, engage the stakeholders aggressively, and include the technological strategies. It is equally important for AlUla to incorporate environmental sensitiveness, cultural attractiveness, and economic viability in developing a sustainable tourism framework. The recommendations highlighted in this study provide tangible steps that can be taken to assist Saudi Arabia in achieving its Vision 2030 and conserve its culture and nature for future generations.12 0Item Restricted IMPACT OF THE INTERNET OF THINGS, DYNAMIC CLOUD CAPABILITIES, ARTIFICIAL INTELLIGENCE, DIGITAL CAPABILITIES, DIGITAL INNOVATION, AND IT FLEXIBILITY ON FIRM PERFORMANCE(UTM, 2025) Alqahtani, Miad Murayh; Singh, HarcharanjitThe rapid evolution of digital technology in the banking sector presents both opportunities and challenges, particularly in the context of Islamic banking in Kingdom of Saudi Arabia (KSA), where the integration of technology must align with Shariah principles. This study investigates the impact of Internet of Things (IOT), dynamic cloud capabilities, artificial intelligence (AI), digital capabilities, digital innovation, and IT flexibility on firm performance within the Islamic banking n KSA. The research used a quantitative research design based on a deductive approach. Moreover, survey questionnaires were administered to 605 middle-level managers across four (4) major Islamic banks in KSA. The data were analyzed using Statistical Package for the Social Sciences (SPSS) and Partial Least Squares Structural Equation Modeling (PLS-SEM), facilitating exploratory data analysis, confirmatory factor analysis, path analysis, and mediation and moderation analyses. from Based on fourteen hypothesis developed on seven (7) hypothesis were supported. The research found a positive and significant relationship between IOT capabilities, AI capabilities and digital innovation with firm performance. However, there is no relationship between dynamic cloud capabilities and firm performance. The research also found a positive and significant relationship between AI capabilities on digital innovation. However, there is no relationship between (IOT capabilities, dynamic cloud capabilities) and digital innovation. In addition, the research found digital innovation mediate the relationship between AI capabilities, and firm performance. However, it is found that digital innovation does not mediate the relationship between (IOT capabilities, dynamic cloud capabilities) and firm performance. The research also found that digital capabilities moderate the relationship between AI capabilities and digital innovation. However, digital capabilities do not moderate the relationship between (IOT capabilities, dynamic cloud capabilities) and digital innovation. Likewise, the research found IT Flexibility moderate the relationship between digital innovation, and firm performance. The research results, expanded the theoretical body of knowledge through its research findings from the context of Islamic banks in KSA. The results are important to the stakeholders of Islamic banks in KSA, as it underscored the critical role of strategic digital technology integration and innovation in enhancing its competitiveness and operational efficiency. The research also provided valuable insights for the policymakers to develop policy that would enhance firm performance in Islamic Banking in KSA. The research results are limited to the Islamic banking in KSA; and cannot be generalized to the entire banking sector in KSA.6 0Item Restricted Guest Satisfaction The Role of Digital and Contacless Service in the Post Covid 19 Era(Taylor's University, 2025) Alghamdi, Fatimah; Abdulrazak, DhiyaThe COVID-19 pandemic has drastically altered the landscape of various sectors, including the hotel and hospitality industry. With the necessity for social distancing and the resultant increase in digital interactions, hospitality businesses have increasingly adopted digital and contactless service methods. In view of this, this study investigates the role of digital and contactless services in enhancing guest satisfaction in the post-COVID-19 era. It attempts to explore the extent to which these services have promoted guest satisfaction, the challenges encountered in their implementation, and the strategies employed to overcome these challenges. The study will make use of quantitative method with data to be collected from the representatives of the hotel guests in the hospitality sector using random sampling technique based on Israel (2012) sample size. A questionnaire of a 5-point Likert scale is used in this investigation. The data collected are analyzed with the aid of SPSS. The findings show that that satisfaction of guest was high in the post-covid-19 era and that digital service plays an enormous role in ensuring guest satisfaction.1 0Item Restricted CELEBRITY ENDORSEMENT AND ITS INFLUENCE ON THE SUCCESS OF SPORTS TOURISM IN SAUDI ARABIA.(Taylor's University, 2025) Alshammari, Majed; Katahenggam, NagathisenCelebrities play an important role in the advertising for creating and enhancing brand image and equity in order to differentiate their products from competitive companies. Thus, the purpose of this study was to examine the influence of celebrity endorsement on sports tourism in Saudi Arabia with a view to finding out the factors that influence the choice of celebrity endorsement, and the degree of influence of celebrity endorsement on sports tourism in Saudi Arabia. The study employed a quantitative design collecting data with the aid of questionnaire from the selected respondents. SPSSv27 was used to analyze the data. It was found, among others, that celebrities positively influence public perceptions of Saudi Arabia as a sports destination and that such factors as cultural alignment and religion of the celebrity influence the choice of celebrity endorsement and its effectiveness. Thus, it was revealed that there is a significant relationship between those celebrity endorsement and success of sport tourism. It was concluded that celebrities who share Saudi cultural values and customs should be given preference in endorsements.10 0Item Restricted To Increase the Awareness of Techno-Entrepreneurship Among Saudi Arabian Women in Saudi Arabia(Universiti Teknologi Malaysia, 2025-01-31) alqahtani, malak; Alhaimi, Basheer MohammedThis research examines the advancement of technological entrepreneurship among women, focusing on overcoming barriers and fostering innovation. The study explores the challenges women entrepreneurs face in the tech industry, their strategies for success, and the support systems necessary for sustained growth. Through interviews with women entrepreneurs and collaboration with industry stakeholders, this research highlights the critical factors influencing women's participation in technological entrepreneurship. The study identifies key obstacles such as gender biases, limited access to funding, and inadequate mentorship opportunities, while also showcasing successful case studies of women who have excelled in this field. Additionally, it explores the role of education, networking, and government policies in shaping a more inclusive entrepreneurial ecosystem. Findings reveal that targeted interventions, such as providing access to funding, mentorship, and training programs, can significantly enhance women's involvement in the tech industry. The research also emphasizes the importance of creating culturally sensitive and inclusive initiatives to empower women and bridge the gender gap in entrepreneurship.This study contributes to the growing body of literature on technological entrepreneurship and offers practical recommendations for policymakers, educators, and industry leaders to support women in their entrepreneurial journeys.16 0Item Restricted Aspect-Based Sentiment Analysis on Healthcare Services Uding pre-trained Languges Model(Malaya University, 2025) Alkathiri, Sarah; Sabri, AznulThis research explores the application of various computational models for aspect- based sentiment analysis (ABSA) of healthcare reviews, a critical component of enhancing healthcare services through feedback analysis. With the rapid expansion of online health platforms, the volume of textual reviews generated by patients provides a rich source of data for understanding patient satisfaction and areas needing improvement. The research thoroughly assesses various models, encompassing conventional statistical models, recurrent neural networks (RNNs), and sophisticated transformer-based models like BERT, RoBERTa, and DistilBERT. Each model was assessed based on its ability to accurately classify sentiments tied to specific aspects of healthcare services, such as cleanliness, staff behavior, and treatment efficacy. Two primary feature extraction techniques, Bag of Words (BoW) and Term Frequency-Inverse Document Frequency (TF-IDF), were employed to transform raw text into a suitable format for model ingestion. Our findings demonstrate that while traditional models offer quick and interpretable results, they sometimes lack the nuanced understanding of context provided by more sophisticated deep learning and transformer models. RNNs, particularly LSTM and BiLSTM, were effective in capturing temporal dependencies in text data, essential for comprehending longer patient feedback.17 0Item Restricted PERCEIVED VALUE AS A MODERATOR ON RELATIONSHIP BETWEEN SERVICE QUALITY AND SATISFACTION PILGRIMS IN SAUDI ARABIA(University Technology Mara, 2025) dubayl, Hanadi Al bu; Gani, Arni bt AbdulIn Umrah, service quality is paramount due to the unique nature of the Umrah experience. Ensuring smooth and efficient services, such as transportation, accommodation, safety, and food & beverages, is crucial for meeting pilgrims' expectations. Pilgrims' satisfaction in Umrah is closely tied to the seamless execution of services, commitment to religious protocols, and personalized attention from Saudi Arabia and service providers. This study aims to assess the impact of service quality on pilgrims’ satisfaction with the services received. And to examine the role of perceived values as the moderating factor between service quality and satisfaction. This study employed a quantitative approach with convenient sampling to analyze service quality in Umrah in Saudi Arabia. The sample consists of 138 Malaysian pilgrims who have performed Umrah at least once in the last five years. The data was gathered through the distribution of the questionnaire, following which it was run by SPSS 27&30 for further analysis. The study results showed that the regression model accounts for 80.5% of the variation in Perceived Value, and the correlation matrix shows that most of the variables are positively correlated. Finally, perceived value moderates the relationship between service quality and satisfaction in some dimensions of service quality, enhancing its impact on satisfaction. However, in other dimensions, the perceived value did not have a significant effect on the satisfaction of pilgrims.17 0Item Restricted The Contribution Of Public Relations In Reducing Employee Resistance To Organisational Change: The Case Of Saudi Telecommunication Company(Universiti Sains Malaysia, 2025) Shaya, Mohammed; Ahmad, JamilahResistance to the process of organisational change is damaging to an organisation and its employees as it is regarded as a significant reason for failure in executing the process. This study explored employee resistance to organisational change in Saudi Arabia’s Saudi Telecommunications Company (STC) and how public relations (PR), can act as one of the initiatives to implement changes successfully. This research had three objectives: to understand the role of public relations in Saudi Telecommunications Company based on the principles of relationship management theory, to analyse employee resistance issues during organisational change in Saudi Telecommunications Company based on aspects of Lewin’s change management theory, and to recommend a public relations framework to manage employees’ resistance to organisational change in Saudi Telecommunications Company. The study adopted a qualitative research design, and the data were collected using in-depth interviews, which were conducted with 12 public relations Saudi Telecommunications Company employees at the company’s headquarters in Riyadh and five other Saudi Telecommunications Company branches in Jeddah, Mecca, Al-Madinah, Dammam, and Abha. The informants, who comprised public relations directors and practitioners in the public relations departments of each of the six Saudi Telecommunications Company branches actively engaged in change management, were selected using the purposive sampling method. These individuals possess relevant expertise in addressing internal challenges that have the potential to impact the company’s image, such as employee resistance. The obtained data were analysed and organised using the thematic analysis method. Findings revealed that organisational change can leave some employees with negative emotions of fear, a lack of identity, a lack of motivation, and elevated stress levels, which can lead to increased levels of employees’ resistance to change. Thus, public relations can help the management system and employees reduce this resistance by involving employees in the change process, creating a more positive environment, and building better relationships and effective communication. The findings also indicate that the public relations department plays a crucial role in augmenting organisational performance through effective communication, reputation management, stakeholder engagement, crisis response, and strategic decision-making. Ultimately, the study offered several implications and recommendations for future studies on the role of public relations in Saudi Arabia in response to employee resistance.14 0