SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted The Impact of War and Conflicts on Hospitality Organizations(Saudi Digital Library, 2025-03-20) Aljohani, Samiyah; Burke, KevanThis study examines the impact of war and conflicts on hospitality organizations. Whilst the impact of war can have many negative effects, this is not always the case. This research therefore explores both positive and negative impacts of war and conflicts on hospitality organizations in order to provide strategies that can mitigate those consequences. A literature review was carried out to understand the concept of war and its impacts on the hospitality industry. In order to understand wars and conflicts, the research explored the concept in depth. Apart from that, it highlighted the economic, operational, and psychological impacts of war as well as past conceptual and theoretical frameworks. The study found out that certain positive impacts do exist and that it is important to look at the significance of these in terms of their type and severity, as understanding the crisis helps in mitigating its consequences. As a result of the findings, several recommendations were made. The findings suggest hospitality businesses can promote Dark Tourism to increase their profits. Also, targeting new customers as well as focusing on domestic tourists and offering reasonable prices. Apart from that, hospitality businesses should focus on their humanitarian role during wars and conflict. Also, it is important to acknowledge that while it is hard to avoid the impact of war entirely, hospitality businesses can still make profits through strategies. Also, the research highlights the importance of implementing physical and financial strategies to navigate the economic disruption caused by war.16 0Item Restricted ASSESSING SECURITY MEASURES AND THEIR INFLUENCE ON TOURIST EXPERIENCE DURING RIYADH’S MEGA-EVENTS(Sheffield Hallam Univeristy, 2024) Alrehaili, Faizah; Ndeke, AnnThis dissertation investigates the impact of security measures on tourist experiences during Riyadh Season mega-events, a crucial component of Saudi Arabia’s Vision 2030. With the growing emphasis on safety and security in global tourism, understanding the effects of these measures on tourists' perceptions of safety, overall satisfaction, and their likelihood to return and recommend the events is essential. A qualitative methodology was employed, utilising semi-structured interviews with participants who attended the events to gather in-depth insights. The study’s key findings reveal that visible security measures, such as uniformed guards and checkpoints, significantly enhance tourists' perceived safety but can also create a sense of intrusion. In contrast, hidden measures, like CCTV and digital monitoring, contribute positively to overall satisfaction without causing anxiety. Effective communication of security procedures and the presence of visible security personnel were found to reassure tourists, yet their intrusiveness sometimes detracted from the overall experience. The research underscores the necessity for a balanced approach that ensures robust security while minimising disruption to the tourist experience. Transparent security procedures and well-trained personnel are critical for fostering trust and encouraging repeat visits. Recommendations for future research include examining the long-term effects of security measures on destination reputation and developing strategies that optimise security without compromising visitor satisfaction. This study offers valuable insights for tourism managers and policymakers to enhance security protocols, thereby supporting the sustainable growth of tourism in alignment with Saudi Arabia’s Vision 2030.38 0Item Restricted Implementation of the Metaverse for Tourism Education and Training in Saudi Arabia(Bournemouth University, 2024-07-10) Aldawsari, Rawabi; Buhalis, DimitriosBackground: The rapid advancement of virtual reality technologies, particularly the Metaverse, offers transformative potentials for various sectors. In Saudi Arabia, aligning with Vision 2030’s emphasis on technological innovation, there is a growing interest in leveraging these technologies to enhance the education and training in tourism sector. This study investigates the adoption of Metaverse technologies in these areas, focusing on their potential to revolutionise traditional practices and contribute to economic diversification. Aims: The primary aim of this research is to analyse the perceptions and experiences associated with implementing Metaverse technologies in Saudi Arabia’s tourism and education sectors. It seeks to identify the benefits and challenges of Metaverse adoption and propose a framework that facilitates its integration into tourism training and educational practices. Methods: Employing a qualitative research methodology, this study involved conducting semi-structured interviews with 45 participants, including faculty members and students from Saudi universities. The interviews were designed to gather in-depth insights into the participants' views on the Metaverse, its applicability in education and tourism, and the factors influencing its adoption. Data were analysed through thematic analysis, allowing for the extraction of significant themes related to the main understanding of this technology, its benefits, its challenges, and the strategic applications of Metaverse technologies. Results: This study's findings show that the participants in Saudi Arabia have a huge understanding of the concept. However, their understanding is associated strongly with their interest and experience as the students are more knowledgeable about gaming while the instructors know the function of such technologies with the training and the education. The other finding is associated mainly with the practical implications for the adoption of Metaverse technologies. Several advantages of Metaverse integration have been found to include having a sufficient cost to be implemented, connecting the participants globally, allowing for cultural exchange, enhancing engagement and interactivity in learning environments, personalizing educational experiences, developing career opportunities, engaging with technology-savvy generations, developing individual learning skills, and having broader accessibility for remote learners. On the other hand, there are other challenges associated with using the Metaverse, including the high costs associated with technology setup, the complexity of the technological infrastructure required, ethical and societal considerations and resistance to change among traditional educational and tourism institutions. These presented challenges have been opposed with different strategies to be solved, which has resulted in the development of a framework. This framework could be adopted to ensure the positive outcome from implementing the Metaverse in the tourism and education sectors. Conclusions: The study underscores the potential of Metaverse technologies to significantly impact Saudi Arabia's educational and tourism sectors positively. However, successful implementation requires overcoming considerable barriers. The proposed adoption framework aims to guide stakeholders, including policymakers and educational leaders, in navigating these challenges, fostering an environment conducive to technological integration, and ultimately supporting the nation's strategic goals under Vision 2030.45 0Item Restricted The Effects of Travelling on the Wellbeing of Saudi Millennials(Saudi Digital Library, 2023-10-20) Alashahrani, Shuruq; Ladkin, AdeleIn recent decades, the concept of tourism and wellbeing has gained considerable attention. This research assesses the effects of travel on the wellbeing of Saudi Millennials and their perceptions regarding the importance of tourism in aspects of their wellbeing. It also explores the characteristics and motivations of this specific group towards travel. Using quantitative approaches, a survey was distributed to 535 participants, including both genders. The findings reveal that the majority of Saudi Millennials strongly believe that tourism positively affects their happiness and overall wellbeing. The results further indicate that the act of travelling itself is the biggest motivation for this generation, and it is mostly driven by push motives. Notably, the findings also demonstrate that the quality of social relationships significantly influences the overall wellbeing of Saudi Millennial tourists.20 0