Saudi Cultural Missions Theses & Dissertations
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Item Restricted THE IMPACT OF THE DEVELOPMENT OF PUBLIC TRANSPORTATION ON THE TOURISM SECTOR IN THE KINGDOM OF SAUDI ARABIA(Bournemouth University, 0024-05-24) Alrashdi, Mohammed Sulaiman; ShivaThe research is based on the importance of public transportation development and its impact on the tourism industry of Saudi Arabia (SA). It highlights the impact of developing the transport facility that can help in attracting the potential tourist from the UK. SA has potential tourist destination in the country that makes it one of the major tourist spot for the visitors around the globe. The research questions have identified in the research that highlights various aspects of the research topic. In the theoretical framework, the innovation and future development process of SA’s public transportation system highlights the adoption of new technologies and scientific techniques. The developed strategies of public transportation in tourism contribute to enhance its profitability. The strategies of Tourism marketing follow and understand the needs and expectations of customers for online bookings, focusing on mobile, as well as optimized market. Sustainable tourism widely focuses on schemes to create a low carbon as well as encourage travel. Scientific Management Theory and Diffusion of Innovation Theory develop new ideas and practices of tourism key concepts. The research methodology introduces the concept and benefits of positivism research philosophy, deductive research approach, and descriptive research design. The data collection method is done through primary quantitative method from survey. Reliability and validity are used in research study for maintain accuracy and consistency of research study. Random sampling is used for collecting responses from 155 people working in Saudi Arabian tourism sector. Ethical considerations are used in research paper to protect it from any type of harm. Findings and discussion of the research topic is by conducting an online survey among 155 participants regarding the 11 questionnaires. Public Transport helps in reducing carbon emissions and traffic congestion in the country for tourist’s attraction that are environment conscious. The development of Saudi vision 2030 strategy focuses on developing the sector of tourists. The outcome of the research has been identified. It identifies that development and innovation of the PT system improves tourism comfort ability and safety. Some recommendations on the development of PT have also been given; the future scope and research limitation have also been identified here.46 0Item Restricted EXAMINING THE IMPACT OF SPORTS IN ENHANCING TOURISM ATTRACTION IN SAUDI ARABIA(Bournemouth University, 2024-05-13) Aldawsari, Muteb; Ladkin, AdeleThis dissertation examines the impact of sports and tourism on Saudi Arabia. It mentions spending lots of money on holding international sporting events along with other cultural events. A review of how the possible visitors see the country as a tourist land in creativity sports is carried out in this study, with the aim to elucidate the social-cultural and economic aspects of sports inflow of tourists. Sports tourism development was fully taken into account as part of a large-scale project to reform the tourist industry and redefine its place in the economy by Vision 2030. Following the applied approaches such as establishing sports facilities, devising sports-related activities, adopting promotional campaigns, and ensuring the performance of the sport event planning and performance are vital components on the way make Saudi Arabia be top destination for sports tourism. This study mainly aimed at knowing how sports have improved the tourist inflows in “Saudi Arabia”. The description is given regarding the data collection as well as the assessments of data in the chapter about how the research can be improved. Furthermore, referring to the context of the theme, the implication has been tackled, particularly for tourists arriving in Saudi Arabia. Furthermore, sports tourism, i.e., leisure travel with the purpose to do sports or related activities such as sports viewing or sports training, is a huge and growing market in the tourism business. If communities are to compete with the increasing market for sports tourism none other than knowing the good and bad sides of sports tourism, knowing how to bid for events, also possible sponsorship deals, and other things that go into planning and hosting a successful sports event. In a methodology, which is positivist, deductive, and explanatory. The data obtained from secondary sources is meticulously analyzed and based on the themes. Ethical issues are tackled, refer to BU's recommendations, and maintain research integrity.58 0